PROFESSIONAL SUMMARY
Creative and strategic writer and digital content creator with a strong background in brand storytelling, marketing, and audience engagement. Passionate about crafting compelling narratives that resonate with audiences across blogs, email marketing, and social media. I am skilled in content strategy, SEO writing, and visual storytelling, with experience in education, lifestyle branding, and consumer engagement. Adept at developing high-impact campaigns that align with brand voice and mission.
Dedicated to improving student success in learning, reading, and literacy development, I strive to make a lasting impact on students' educational and social progression. I have over 25 years of diverse experience spanning education, financial services, marketing and business administration. In addition, my enduring passion for English and writing enriches my unique skill set.
PROFESSIONAL SKILLS
Brand Storytelling & Content Creation
Social Media Strategy & Engagement (Instagram, TikTok, Facebook)
Blog & Email Marketing Copywriting
Content Calendar Development & Scheduling
SEO Optimization & Audience Analytics
Graphic Design & Multimedia Content (Canva, Adobe Creative Suite)
Content Creator & Digital Marketing Specialist
Freelance & Personal Branding | 2021 – Present
Developed and managed engaging content strategies for social media platforms, driving audience growth and engagement.
Created compelling blog posts, email campaigns, and social media content that aligned with brand identity.
Managed Instagram and TikTok engagement, ensuring consistency in voice and visual aesthetics.
Crafted brand messaging for small businesses and personal brands, enhancing online presence.
Designed and implemented content calendars, ensuring timely and relevant content publication.
Career Exploration & Marketing Educator
AC Reynolds Middle School | August 2024 – Present
Developed lesson plans that integrated storytelling, digital marketing, and branding concepts.
Created engaging written content and instructional materials to enhance student learning.
Designed cross-disciplinary projects focused on career pathways, including brand development and digital storytelling.
Financial Literacy & Business Skills Educator
Middle and High School Educator | 2023 - Present
Designed and delivered lessons on branding, marketing, and business development.
Developed print and digital content, including guides, newsletters, and promotional materials.
Created compelling narratives to simplify complex concepts for student audiences.
Financial Aid Communications & Marketing Specialist
Blue Ridge Community College | March 2021 – August 2023
Created written and digital content for student engagement, including financial aid guides and career-related resources.
Designed marketing materials and managed email campaigns to inform students about scholarship opportunities.
Ensured consistency in messaging while aligning content with institutional branding.
Technical Skills
Content Management Systems (WordPress, Squarespace)
Social Media Management Tools (Meta Business Suite, Buffer, Later)
Email Marketing Platforms (Mailchimp, ConvertKit)
SEO & Analytics (Google Analytics, Keyword Research)
Video Editing & Multimedia Design (Adobe Premiere Pro, Canva)
CERTIFICATIONS
Microsoft Office Specialist: Excel — CERTIFIED: OCT 20, 2021 - ACTIVE, Certification number: I001-8603
Mental Health First Aid — National Council for Mental Wellbeing, CERTIFIED: DEC 08, 2021 - DEC 08, 2024
Certification number: 101419641
Digital Marketing Certificate — Stukent, CERTIFIED: MAR 05, 2022 - MAR 05, 2024
Google Analytics Certificate — Google Analytics Academy, CERTIFIED: JAN 2022 - JAN 2025
Introduction to Data Studio — Google Analytics Academy, CERTIFIED: JAN 2022 - JAN 2025